During previous years, marketers were hesitant to apply artificial intelligence to their marketing strategies. But now, many successful brands have adopted it and use it within their marketing, with brands like Amazon and Spotify using AI systems successfully.
For example, Amazon uses AI to show only relevant products to shoppers, based on previous searches, purchases and views. This can increase the likelihood that a shopper makes an initial purchase or becomes a repeat customer, with the personalized experience being highly sought after.
AI as part of Digital marketing is now a reality, offering a range of benefits and options. Let’s see how exactly we can use artificial intelligence in our digital marketing.
The development of AI semantic recognition, language processing and voice conversion technology has meant that AI customer service is easier to use and delivers a better experience. Compared with manual customer service, AI chatbots have many advantages.
First of all, AI chatbots enable businesses to go beyond the traditional "one-to-one" form of customer service. Instead, chatbots can deliver a "one-to-many", providing support to several customers at the same time and in different time zones.
AI Chatbots are highly potential when it comes to conversions on the website. It can improve the user experience on the webpage and lead to convert into success, depending on the content you fees in AI Chatbots.
Since 2017 AI Chatbots usage by industries have increased by close to 500%. Hence there is no second thought on the success of the implementation of AI chatbots into your existing business.
As even application has a negative side, AI chatbots aren’t different, if you do not fulfil the expectations of your users on a webpage then it may also lead them not to like your brand. So far the best use of AI chatbot is by GoDaddy, they have a very efficient team who handles AI plus manual chats on the website.
AI helps brands to personalize email marketing campaigns based on user behaviours, meaning marketers can send out emails that are triggered by certain actions. This enables them to deliver relevant emails to customers' inboxes, with subject lines, product recommendations and messaging all being chosen based on a customer's behaviour. Email Marketing was and will always be one of the most integrated & important channel when it comes to communication & increasing the brand re-call life in the industry.
There is no doubt that digital advertising is one of the most successful areas to have adopted artificial intelligence. It is used across platforms like Facebook, Google and Instagram in order to provide the best possible experience. These platforms analyze users' information, including gender, age, interests, demographics, and other aspects to show them the most relevant advertisements, improving the performance of digital ads. With the help of many ‘Analytics Code’ by each channel, it is now more easy and effective when we need to show customised ads to users based on their internet behaviour.
Thanks to AI, you can discover what content is most effective, according to the behaviour of targeted customers, allowing you to utilize content marketing that gets results. Marketers can get a better understanding of what types of content work best for their target audience, allowing them to share or create the right form of content.
In this digital era, more consumers head online to research and buy products in the comfort of one's own home. This surge of the internet has instilled a concern for business owners to investigate how digital marketing can help their business grow. Online marketing is cost-effective as it helps to create custom-tailored campaigns to reach the exact audience with the same interest. A campaign can track the defined goals and helps with analytic data which can be vital to scale and optimize the campaign in a better way. Digital marketing tools and techniques help business owners with meaningful insights to know their competition and opportunities to grow the business.
Following are some of the reasons why investing in digital marketing is a wise decision to effectively market your business online.
The very first reason for hiring a digital marketing agency is they have the potential to take your business to greater heights with the right strategy and techniques. They use the right tools to craft a successful campaign with meaningful insights obtained by studying your business.
Hiring an internet marketing agency can help you focus more on your business. It lifts the burden of hiring a new team, spending on their training, resources and time to train the team. This is where a digital marketing agency can come in handy where you simply have to share your business goals and timeframe to achieve the results.
The digital arena is not stable and things get changed every time and there is not always a win-win situation for your usual business tactics. A digital marketing firm can help you with new ideas and perspectives which can give you results. An agency also helps you with clear insights and reports on how your keywords are performing and how customers are engaging with your brand.
ROI is something which is at times difficult to measure for most of the business. However, a marketing agency can help you determine the Key Performance Indicator (KPIs) and ROI. They will also help you define the important metrics to follow across various marketing channels to determine the efficacy of each campaign. You can make key decisions for your business based on the monthly reports provided by the agency.
One fact is that a digital marketing agency can grow your business quickly than compared to other marketing techniques. With digital marketing, you can start the campaign right away and see the results.