Basics of SEO
- What is a Search Engine?
- History of Search engines
- How do Search Engines Work?
- Popular Search Engines
- Importance of Search Engines
- SERP – Search Engine Result Page
Basic Implementation of SEO
- Basics of SEO
- Types of SEO
- Techniques of SEO
- Importance of SEO
ON Page Optimization
- What is On-Page SEO?
- Website Analysis
- Keywords Research
- Content Creation & Optimization
- Header Tag Optimization
- Image Optimization
- 404 Page Creation
- Robot file creation
- Sitemap Creation
- Schema Data
- Breadcrumbs
- Canonical Tag
- Meta Tag Creation
- Competitor Analysis
OFF Page Optimization
- Basics - Backlinks, Domain Authority, Link Juice etc
- Search Engine Submission
- Blog Creation and Optimization
- Link Building
- Social Bookmarking
- Link Baiting
- Link Exchange
- Forum Submissions
- Image Sharing
- Video Sharing
- Business Listing (Local Listing)
- Press Release
- Questions and Answers
- Document Sharing
- Guest Posting
- Community creation (Social Media)
Overview of SEM / AdWords
- Understanding Search Engine Marketing
- How Search Engine Marketing works
- Tools of SEM
- Importance of SEM
- Why SEM?
Understanding AdWords analysis
- How AdWords work
- Understanding AdWords – examples, case study
- Understanding the quality score
- Importance of quality score
- What is CTR & importance of CTR
Fundamentals of SEM
- What is PPC?
- The importance of PPC?
- What is a Display/contextual ad?
- The importance of Display/contextual ad?
- What is CPM, CPC, CPI
- Google AdWords tutorial
- Tools used for Analysis
Setting up AdWords account & campaigns
- Creating an account in AdWords
- Setting up a campaign
- Managing campaign
- What is keyword planner, calendar, title, etc
- Budget allocation
- Analyzing CPC
How to win SEM?
- Competitor Analysis
- Understanding the client needs
- How to upgrade and stay updated
- Mobile Marketing
- Core Logics of SEM
Advanced SEM
- Content Marketing
- Brand Reputation
- Affiliate Marketing
- Social Media Optimization and Marketing
Social Media Marketing
- Facebook Ads
- Twitter Ads
- LinkedIn Ad