Description

Diploma in digital marketing by Anudip institute examines digital marketing strategies, its implementation and execution considerations for B2B and B2C brands. The course also provides a detailed understanding of all the major digital channels and platforms. The aspirants will complete the course with the complete knowledge and experience of developing effective digital marketing strategies, from formulation to implementation. The course will include the basics of digital marketing and would cover topics like SEO, SMO, Internet marketing, Email marketing, conversion optimisation, lead generation etc.

This is an instructor-led course with an average batch size of 12 students. In the 250 hours of Online-Live training, you will get both the theoretical and practical knowledge needed to build the necessary skills. The institute’s holistic approach is stemmed to meet the long-term needs of the student and hence they provide 100% job/placement assistance with an option of seeking a trial class before the enrolment. 

What will I Learn?

  • SEO Techniques like On-Page optimization, Off-Page optimization, Keyword optimization and Link building techniques etc.
  • You will be working on tools like Ahrefs, Backlink checker and Keyword Suggestion Tool

With this course, you will also be subscribed to our iTrain interview preparation program.

Specifications

  • Free Demo
  • 100% Placement Assistance
  • Missed Class Recovery
  • Certification by Institute
  • CV Tailoring
  • Aptitude Training
  • Interview Training
  • Soft Skills Training

Digital Marketing 

  • Distinguish between Traditional and Digital Marketing.
  • Define Digital Marketing.
  • Describe the major scopes of Digital Marketing.
  • Recognize the impact of Digital Marketing.
  • Explain the working of Digital Marketing.
  • List the tools of Digital Marketing.

 Website Planning and Creation 

  • Define Web page and Website.
  • Explain the need for using a Website.
  • List the different types of Websites.
  • Differentiate between Static and Dynamic Website.
  • Define Website Domain and list the extensions.
  • Identify a perfect Domain name.
  • Explain different types of Website Hosting Types.
  • Purchase Domain Name.

 Working with WordPress Website

  • Define and explain the WordPress Website.
  • Describe the process to create a WordPress Website.

Search Engine Optimization

  • Define Search Engine.
  • Discuss Search Engine Optimization.
  • Demonstrate Technical SEO (Search Engine Optimization)
  • Demonstrate On-Page Optimization.
  • Demonstrate Off- Optimization.

Content Marketing - Blogging & Google AdSense

  • Define Content Marketing and its types.
  • Analyze the concept of Blogging.
  • Describe Google AdSense and its working.
  • Work with AdSense and Blogger.com
  • Demonstrate the working with AdSense and placing the Ads on a blog post.

Social Media Optimization

  • Define Social Media Optimization.
  • Identify various Social Media Websites.
  • Create Social Networking page for online business.
  • Create a Facebook Business page.
  • Create an Instagram Business page.
  • Create a Twitter Business page.
  • Create a LinkedIn Business page.
  • Create a Google + Business page.
  • Optimize Facebook business page.
  • Optimize Twitter business page.
  • Optimize LinkedIn business page.
  • Optimize a Google + business page.

Social Media Marketing

  • Define Social Media Marketing.
  • Create Facebook Ad Campaign.
  • Create Instagram Ad Campaign.
  • Create Twitter Ad Campaign.
  • Create LinkedIn Ad Campaign.

YouTube Advertisement - Online Video Campaigns

  • Objective: After completing this lesson, students will be able to:
  • Identify YouTube as an Online Video Advertising Channel.
  • Recognize the benefits of YouTube Marketing.
  • Promote YouTube Channel.

Google Analytics and Google Search Console 

  • Describe Google Analytics.
  • Discuss the importance of Google Analytics.
  • Analyze how does Google Analytics work?
  • Describe Website integration with Google Analytics.
  • Monitor Website performance and visitor’s behaviour with Google Analytics.
  • Describe Google Search Console.
  • Discuss Manual Action Report.
  • Describe how to integrate Google Analytics with Google Search Console.

Google Adwords

  • Define Google Adwords.
  • Explain Google Adwords Campaign and its types.
  • Use Google Keyword Planner Tool effectively.
  • Identify the process to do Keyword Research.
  • Describe the Landing page and optimize the Landing page for Google AdWords.
  • List and define Adwords Terminologies.
  • Analyze the Adwords Bidding and Payment Strategy.
  • Create Google Adwords Campaign

Mobile marketing

  • Objective; After completing the session you will be able to:
  • Define mobile marketing
  • Recognize the importance of mobile marketing tiny the targeted audience of mobile marketing
  • Recognize the marketing trends in mobile marketing

Email Marketing (8 Hours)

  • Define and Describe E-Mail Marketing
  • Discuss Email Etiquette
  • Check email marketing campaign
  • Create an effective and compelling Marketing Copy

Affiliate Marketing 

  • Define Affiliate marketing
  • Recognize the advantage of Affiliate Marketing
  • Set up affiliate marketing
  • Identify Affiliate Marketing Progress

Mr.Vivek Anand J

Vivek Anand has 2 years of industry experience in digital marketing and application development. His immense interest in digital marketing has brought him to training and has been training engineers for last 2 years.

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Description

Diploma in digital marketing by Anudip institute examines digital marketing strategies, its implementation and execution considerations for B2B and B2C brands. The course also provides a detailed understanding of all the major digital channels and platforms. The aspirants will complete the course with the complete knowledge and experience of developing effective digital marketing strategies, from formulation to implementation. The course will include the basics of digital marketing and would cover topics like SEO, SMO, Internet marketing, Email marketing, conversion optimisation, lead generation etc.

This is an instructor-led course with an average batch size of 12 students. In the 250 hours of Online-Live training, you will get both the theoretical and practical knowledge needed to build the necessary skills. The institute’s holistic approach is stemmed to meet the long-term needs of the student and hence they provide 100% job/placement assistance with an option of seeking a trial class before the enrolment. 

What will I Learn?

  • SEO Techniques like On-Page optimization, Off-Page optimization, Keyword optimization and Link building techniques etc.
  • You will be working on tools like Ahrefs, Backlink checker and Keyword Suggestion Tool

With this course, you will also be subscribed to our iTrain interview preparation program.

Specifications

  • Free Demo
  • 100% Placement Assistance
  • Missed Class Recovery
  • Certification by Institute
  • CV Tailoring
  • Aptitude Training
  • Interview Training
  • Soft Skills Training
₹1,750 ₹ 15,000

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