Search Engine Optimization
- Introduction to SEO
- What is Search Engine Optimization?
- Why you need Search Engine Optimization?
- Search Engine Basics
- How Search Engine Works
- Major Search Engines and Directories
- Google Algorithm
- What is Page Rank?
- Dealing with Crawlers
- Keyword Research and Analysis
- Competitor keyword analysis
- Finding appropriate Keywords
- Keywords Planner Tool
- High and low Competition keywords
- On-page optimization
- Off-page optimization
- Others tools for keyword research
Search Engine Marketing
- AdWords basics
- How AdWords works
- Account administration and security
- Payment Methods and Setting
- Google PPC Campaigns
- Keywords Research
- Create ads and campaigns
- Campaign settings
- Budgets and bids
- Ads and approvals
- Find out if the ad is running
- Track sales and other conversions
- Google Analytics and AdWords
- Google Shopping Ads
- Setting up merchant centre
- creating product feed
- Identify Google product category list
- Setting up and managing a shopping campaign
- Remarketing
- Video Ads
- Promotions and Coupons
- Taxes
Digital Display Advertising
- Concepts of Display Advertising
- Benefits of Digital Display
- Challenges of Digital Display
- Google Display Ad network
- Choose where and when ads appear
- Ad Placement on Website
- Reach your audience
- Reporting
Social Media Marketing
- What is social media?
- The Value of Social Media
- Building and engaging a community
- Social Media Metrics and ROI
- Brand impressions and offers
- Manage Workflow/Campaigns
- Social Media Optimization
- social media monitoring tools
- FB for branding
- managing business page
- Facebook groups and events
- organic FB Business promotion
- FB adverts
- types of ads
- campaign creation
- campaign management
- FB lead generation
- FB shopping ads
- ad targeting
- custom audience
- using free tools for ads and promotion
- reporting
- Profile set up
- Linked in for business
- LinkedIn Tools
- LinkedIn marketing tools
- LinkedIn Campaigns
- Targeting strategy
- Lead generation from LinkedIn
- LinkedIn Sales Navigator
- LinkedIn recruiter
- LinkedIn learning
- LinkedIn Analytics
- Signing up for Twitter
- Choosing a username
- Building brand presences
- Following others
- Exploring Hashtags
- Crafting great tweets
- Adding photos and video to tweets
- Scheduling tweets
- Searching for potential clients
- Re-tweeting
- Advertising on Twitter
- Using third-party Twitter-management tools
- Creating compelling offers
- Tracking Twitter via Google Analytics
Email Marketing
- Introduction to Email Marketing
- Email Design and Functionality
- Email List Building and Capture Page Design
- Email Optimization and Testing
- Email Deployment
- Email Release
- Check your open rates, click-through-rates, unsubscribe rates, conversion rates, and bounce rates
Google Analytics
- Benefits of Google Analytics Tool
- Google Analytics Account Set-Up
- Google Analytics Performance Metrics explanation
- Importance of Tracking Code & creation
- Explaining Google Analytics Admin Panel & set-up
- Creation of Goals & Funnels
- Linking Google Analytics Account with other tools
- Audience tab to understand User interaction on your Website
- Acquisition tab to understand Digital Marketing support for your Website branding & conversions
- Behaviour tab to understand the pros & cons of your Website content to your User expectations
- Explaining Conversion tabs to understand the buying cycle of your website with user
- Working on different custom reports for analysing Website, while applying to day-to-day executions for betterROI
Mobile Marketing
- Key Mobile Marketing Concepts
- Trends in Mobile
- Opportunities & Risks
- SMS marketing
- App-based marketing
- In-game mobile marketing
- Mobile web marketing
- QR codes
- Location-based services
Affiliate Marketing
- Types of affiliates
- Integrating Ads to website
- Linking Bank Accounts
- Google Adsense
- Rules for Adsense
- Tracking Code Setup
- Pay-out Types