Search Engine Optimization –Introduction
- Introduction to SEO
- Introduction to SERP
- What is a Search Engine & different types of it
- How search engines work
- Crawling
- Indexing
- Introduction to keywords and their importance
- Types of keywords
- How to research for keywords -Keywords planner
- How to identify keywords for different pages
- Keyword optimization -Primary keywords, secondary keywords
- Types & Techniques of SEO
- Introduction to HTML -
- Head section and their tags
- Body section and their tags
- Understanding Canonicalization
- HTML tag creations
- Content optimization (How to use keywords and HTML tags in the content)
- Creating HTML pages using tools (notepad++)
- Webmaster & Analytics Creations for the websites
- How to make the website crawled and Indexed
- Understanding and creation of
- Robots.txt
- Sitemaps and types
- Understanding Search Console & how to work on it
- Interlinking and its advantages
- On-page analysis by using tools
Search Engine Optimization –Technical
- Introduction to Schema & their advantages
- Types of Schema
- How to create Schema using Tools
- How to use them in websites using Plugins
- Mobile optimization
- Mobile Site Analysis using Tools
- AMP pages
- Introduction to .htAccess
- Redirection -301 & 302
- Understanding status codes (200, 500, 404, etc.)
- Introduction to bread crumbs
- Website Migration
Search Engine Optimization –off Page
- Introduction and benefits of Off-page
- What is a backlink?
- DA, PA, PRLink Building & techniques
- Blog & Article creation and Submission
- Q&A sites submission
- Forum participation
- Content submissions
- PPT, pdf, Image, video& Infographic
- Classifieds
- Business listings & Citation sites
- Directory submission
- Blog commenting
- GMB
- How to find competitors backlinks using tools
- How to create a backlink strategy
- Using the search console to monitor the backlink status & statistics
- How to remove negative backlinks
- How to improve backlinks
Website Creation & Planning
- Introduction to websites
- Difference between web & internet &SE
- Types of Websites
- Understanding Domain buying
- Understanding the difference between Domain Buying and Hosting
- Understanding of Hosting website
- Introduction to CMS
- Different Types Of CMS
- Understanding Cpanel
- WordPress Management
- How to install WordPress for Website
- How to install themes
- How to create pages, posts, categories, etc.
- Plugins and its uses
- Plugin management
- WordPress Blog Creation and Management
- Dos and Don' ts of how to create pages
- Monitoring