- Distinguish between Traditional and Digital Marketing.
- Define Digital Marketing.
- Describe the major scopes of Digital Marketing.
- Recognize the impact of Digital Marketing.
- Explain the working of Digital Marketing.
- List the tools of Digital Marketing.
Website Planning and Creation
- Define Web page and Website.
- Explain the need for using a Website.
- List the different types of Websites.
- Differentiate between Static and Dynamic Website.
- Define Website Domain and list the extensions.
- Identify a perfect Domain name.
- Explain different types of Website Hosting Types.
- Purchase Domain Name.
Working with WordPress Website
- Define and explain the WordPress Website.
- Describe the process to create a WordPress Website.
Search Engine Optimization
- Define Search Engine.
- Discuss Search Engine Optimization.
- Demonstrate Technical SEO (Search Engine Optimization)
- Demonstrate On-Page Optimization.
- Demonstrate Off- Optimization.
Content Marketing - Blogging & Google AdSense
- Define Content Marketing and its types.
- Analyze the concept of Blogging.
- Describe Google AdSense and its working.
- Work with AdSense and Blogger.com
- Demonstrate the working with AdSense and placing the Ads on a blog post.
Social Media Optimization
- Define Social Media Optimization.
- Identify various Social Media Websites.
- Create Social Networking page for online business.
- Create a Facebook Business page.
- Create an Instagram Business page.
- Create a Twitter Business page.
- Create a LinkedIn Business page.
- Create a Google + Business page.
- Optimize Facebook business page.
- Optimize Twitter business page.
- Optimize LinkedIn business page.
- Optimize a Google + business page.
Social Media Marketing
- Define Social Media Marketing.
- Create Facebook Ad Campaign.
- Create Instagram Ad Campaign.
- Create Twitter Ad Campaign.
- Create LinkedIn Ad Campaign.
YouTube Advertisement - Online Video Campaigns
- Objective: After completing this lesson, students will be able to:
- Identify YouTube as an Online Video Advertising Channel.
- Recognize the benefits of YouTube Marketing.
- Promote YouTube Channel.
Google Analytics and Google Search Console
- Describe Google Analytics.
- Discuss the importance of Google Analytics.
- Analyze how does Google Analytics work?
- Describe Website integration with Google Analytics.
- Monitor Website performance and visitor’s behaviour with Google Analytics.
- Describe Google Search Console.
- Discuss Manual Action Report.
- Describe how to integrate Google Analytics with Google Search Console.
- Define Google Adwords.
- Explain Google Adwords Campaign and its types.
- Use Google Keyword Planner Tool effectively.
- Identify the process to do Keyword Research.
- Describe the Landing page and optimize the Landing page for Google AdWords.
- List and define Adwords Terminologies.
- Analyze the Adwords Bidding and Payment Strategy.
- Create Google Adwords Campaign
- Objective; After completing the session you will be able to:
- Define mobile marketing
- Recognize the importance of mobile marketing tiny the targeted audience of mobile marketing
- Recognize the marketing trends in mobile marketing
Email Marketing (8 Hours)
- Define and Describe E-Mail Marketing
- Discuss Email Etiquette
- Check email marketing campaign
- Create an effective and compelling Marketing Copy
- Define Affiliate marketing
- Recognize the advantage of Affiliate Marketing
- Set up affiliate marketing
- Identify Affiliate Marketing Progress