Description

At OMiT, we offer an integrated Digital Marketing Courses with Placements that covers a range of disciplines, like SEO course, SEM course, Social Media Marketing and more - leading to positive professional outcomes. Whether you want to further your career goals or enhance your skillset, our course content is loaded with up-to-date industry knowledge, run by experts with years of hands-on experience.

This is an instructor-led course with an average batch size of 6 students. In the 120 hours of offline training, you will get both the theoretical and practical knowledge needed to build the necessary skills. The institute’s holistic approach is stemmed to meet the long-term needs of the student and hence they provide 100% job/placement assistance with the option of seeking a trial class before the enrolment.

What will I learn?

  • How to use dozens of proven digital marketing strategies
  • Social media marketing using all of the most popular social media platforms to grow your business
  • You will grow your email list, website traffic, subscriber count, and social media following

Specifications

  • Free Demo
  • 100% Placement Assistance
  • Learn from Experts
  • Interactive Learning
  • Missed Class Recovery
  • Certification by Institute
  • Instalment Facility
  • Interview Training

Basics of SEO

  • What is a Search Engine?
  • History of Search engines
  • How do Search Engines Work?
  • Popular Search Engines
  • Importance of Search Engines
  • SERP – Search Engine Result Page

 

Basic Implementation of SEO

  • Basics of SEO
  • Types of SEO
  • Techniques of SEO
  • Importance of SEO

 

ON Page Optimization

  • What is on page SEO?
  • Website Analysis
  • Keywords Research
  • Content Creation & Optimization
  • Header Tag Optimization
  • Image Optimization
  • 404 Page Creation
  • Robot file creation
  • Sitemap Creation
  • Schema Data
  • Breadcrumbs
  • Canonical Tag
  • Meta Tag Creation
  • Competitor Analysis

 

OFF Page Optimization

  • Basics like Backlinks, Domain Authority, Link Juice etc
  • Search Engine Submission
  • Blog Creation and Optimization
  • Link Building
  • Social Bookmarking
  • Link Baiting
  • Link Exchange
  • Forum Submissions
  • Image Sharing
  • Video Sharing
  • Business Listing(Local Listing)
  • Press Release
  • Questions and Answers
  • Document  Sharing
  • Guest Posting
  • Community creation(Social Media)

 

Overview of SEM / AdWords  

  • Understanding Search Engine Marketing
  • How Search Engine Marketing works
  • Tools of SEM
  • Importance of SEM
  • Why SEM? 

 

Understanding AdWords analysis  

  • How AdWords work
  • Understanding AdWords – examples, case study  
  • Understanding quality score  
  • Importance of quality score  
  • What is CTR & importance of CTR

 

 Fundamentals of SEM  

  • What is PPC?
  • The importance of PPC?
  • What is a Display/contextual ad?
  • The importance of Display/contextual ad?
  • What is CPM, CPC, CPI
  • Google AdWords tutorial
  • Tools used for Analysis 

 

Setting up AdWords account & campaigns   

  • Creating account in AdWords
  • Setting up a campaign
  • Managing campaign
  • What is keyword planner, calendar, title, etc
  • Budget allocation
  • Analyzing CPC

 

How to win SEM?

  • Competitor Analysis
  • Understanding the client needs
  • How to upgrade and stay updated
  • Mobile Marketing
  • Core Logics of SEM 

 

 Advanced SEM  

  • Content Marketing
  • Brand reputation
  • Affiliate Marketing
  • Social Media Optimization and Marketing 

 

Social Media Marketing

  • Facebook Ads
  • Twitter Ads
  • LinkedIn Ad

Mr. Ravikiran Jigajinni

As a lead trainer at O.M.i.T, Ravi heads Social Media Marketing, with immense knowledge in Facebook, LinkedIn, Twitter, YouTube, Instagram, Pinterest. He also ensures that the candidates are trained on live assignments given by O.M.i.T, which helps candidates to get the experience that will boost the confidence of candidates.

He has been a trainer with 30+ corporates to help them build Social Media Strategy & successfully implement the strategy. He has also proved his passion in this area by helping many young lads to make their career in Digital Marketing.

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Description

At OMiT, we offer an integrated Digital Marketing Courses with Placements that covers a range of disciplines, like SEO course, SEM course, Social Media Marketing and more - leading to positive professional outcomes. Whether you want to further your career goals or enhance your skillset, our course content is loaded with up-to-date industry knowledge, run by experts with years of hands-on experience.

This is an instructor-led course with an average batch size of 6 students. In the 120 hours of offline training, you will get both the theoretical and practical knowledge needed to build the necessary skills. The institute’s holistic approach is stemmed to meet the long-term needs of the student and hence they provide 100% job/placement assistance with the option of seeking a trial class before the enrolment.

What will I learn?

  • How to use dozens of proven digital marketing strategies
  • Social media marketing using all of the most popular social media platforms to grow your business
  • You will grow your email list, website traffic, subscriber count, and social media following

Specifications

  • Free Demo
  • 100% Placement Assistance
  • Learn from Experts
  • Interactive Learning
  • Missed Class Recovery
  • Certification by Institute
  • Instalment Facility
  • Interview Training
₹55,000 ₹ 55,000

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