Digital Marketing Introduction
- Introduction to Digital marketing
- Comparison of Traditional and Digital Marketing
- Statistics of Digital Marketing
- Benefits of Digital marketing
- Latest Digital marketing trends
- Digital Marketing strategy for websites
- Challenges in Traditional Application
- Career opportunities in digital marketing
Content Marketing
- Article and promotional marketing
- Social media content
- Web site and email content
- Online Promotion
Heat Map
- What are a Heat map and its importance
- What is a scroll map
Social Media
- Basics of social media marketing
- Facebook fan page creating
- Facebook marketing
- Facebook Paid to advertise
- YouTube marketing
- Twitter marketing
- Google+ marketing
- LinkedIn marketing
- Pinterest marketing
Google Ad Sense and Affiliate Marketing
- Online money earning strategies
- Planning a website for Adsense
- What is Adsense?
- Implementing Ads in a Website
- What is Affiliate Marketing
- Types of Affiliate Marketing
- Making Money using Affiliate Marketing
Webinar Marketing
- Webnar marketing & benefits
- Logistics,Direct interaction
- Launch feedbacks, webinar platforms
- Webinar tools and services
- Guidelines for a successful webinar
Media Buying & Selling
- Media planning & Optimization
- Programmatic Media buying
- Selling & service providers
- Media buying campaigns & steps
- Do’s for a successful media campaign
Hashtag Viral Marketing
- How to use Hashtags for your business
- Find hashtags related to the main key-board
- Research Trending Hashtag
- Hashtags on Facebook & Twitter to generate traffic
- Track your Hashtag impact
- Speed it up- tools to detect hashtag strength
- Track your Hashtag impact
Website Designing with CMS
- Basic Information on Websites
- Basics of CMS
- Use of WordPress CMS?
- WordPress Installation
- Understanding the Dashboard
- SEO specific plugins
Whatsapp Digital Marketing
- Whatsapp marketing for business
- Communicate better using texts, image studio, videos
- Increase audience engagement
- Reinforce credibility by providing immediate customer support
- Build long-term relationships & create loyal brand advocates
Mobile marketing
- What is mobile marketing
- Best practices of mobile marketing
- Types of mobile marketing
Freelancing Techniques
- Freelancing website, best practices
- Registering on freelancing websites
- Applying for online jobs
- Micro job sites-application, & posting
- Forum promotions Accepting payments
Lead generation
- How to create your ‘Bribe‘ offer
- How to create A high Converting page
- Joining give away events
- Adding your offer to Thank you page
- Ad swaps- from third party sites
Creating a Blog
- Steps to blog marketing success
- Create your blog- your business details
- Customize your blog – be professional
- Posting – Getting the word out
- Marketing tools-Using them
Landing Page Techniques
- Elements of landing page
- Acquiring stunning landing pages
- WordPress themes & plugin
- CTA placement & optimization
- Landing page from third party sites
Display Network Campaign
- Campaigns Tools & Analysis, Billing, My Account
- Google Certification Support
Search Engine Optimization (SEO)
- What is SEO
- How Different Types of Search engines work?
- Google Analytics
- Search Engine Algorithms and Updates
- Google Webmasters Tools (Web Console)
- Keyword Research Process
- Competition Analysis
- Google Keyword Planer
- On-page Optimization strategies
- Off-Page Optimization Local SEO Strategies
- Reports and SERP Management
- CMS SEO Plugins
- Benefits of Using ROBOTS.TXT
- Advantages of Sitemap
- Use of .htaccess file in SEO
Online Advertising
- Search ads
- Display ads
- Affiliate marketing
- Social media advertising
- Local advertising
- Email advertising
Email Marketing
- Collecting email addresses
- Basics of Email Template Structure
- How to Design Email Templates?
- Sending Mails
- Email Segmentation
Design Graphics
- Graphics effectively communicate
- Visual representations of information
- Create your own graphic for clients and social media. In 2019 Graphics will rule
- Graphics are more appealing than text.
PPC Training
- What is Pay per Click Marketing
- Importance & Benefits of PPC
- Other Pay -per-Click Provider
- What is Google Adwords?
- How to set up PPC Campaign
- Google Adword Networks
- Search Partners-(AOL, Earthlink,
- Powered by Google, Site Search
Online Reputation Management
- What is Online reputation management
- Why business needs online reputation
- Focus areas in ORM
- ORM strategy
Become a Certified in 60 Days
- Google Analytics
- Google Adwords
List Building Techniques
- How to design your squeeze page for maximum conversions
- Split testing your squeeze pages
- Setting up your Broadcast Schedule
- Launching your list building campaign
Google Analytics Topics
- Basics of Google analytics
- Tools for website analytics
- Installing Google Analytics on the website
- Parameters of Google Analytics
- Reporting and Analysis
- Goals and Funnels
- Segmentation and Filters
Optimizing a Web Site for Online Marketing
- Web site Concepts
- All about Domain names
- Choosing the right hosting company and domain
- Analyzing the Website
- Web site maintenance and management
- Mobile sites
Live Streaming
- Learn to use live streaming for online branding
- Configuring broadcast settings
- Different types of broadcast
- Create a scope
- Promote & interact with your viewers
Youtube Marketing
- Video optimization
- Promoting on YOUTUBE
- Monetization
- SEO for youtube
- Youtube Analytics
PPC Campaign Setup
- Google Adword Structure
- PPC campaign Navigation
- Use Multiple Account
- What is “Click-through Rates”
- What is the impression?
- What is “Cost/Conversion”?
- What is Tracking Code?
Digital Marketing Strategies
- How to Start a Digital Marketing Agency
- Where do I get my clients to form places and areas to look for?
- Approach and Strategies to Convert your prospective clients
- How to Pitch to your clients, prove Digital Marketing is superior
- Target Oriented Marketing Impress with Analytics
- Business Extensions with Upsell & Selling multiple products