Description

 Introduction to Marketing is for people who have little or no knowledge of marketing. You may be a student having a little difficulty understanding the subject; you may be planning your own business, and need to get a head-start in the basics of marketing, or you may already be in business and want a few tips on how to improve your marketing.
Whatever the case, this course has been designed to take any mystery out of the subject and make it easy for anyone to follow and understand the basic concepts and principles.
In this course, we take away the "padding" and focus on the key points that you need to know. With this information, you will have a good working knowledge of the basics of marketing and be able to put them into practice in a business scenario.

 This program is for those who want to upskill & kick start their career in sales, marketing, business development, human resource/recruitment, customer support/success, and other Non-IT areas.

Program Overview:

  • Career Counseling
  • Job oriented Tech Training
  • Project Work
  • ITrain 360- Interview preparation and Professional Skills Training
  • Paid Internship
  • Job Placement

 

Guaranteed 3 Months Paid Internship with a stipend of INR 5,000 PM
Placement Assured with CTC between INR 2,50,000 to INR 5,00,000 LPA 

Specifications

  • 100% Placement Guarantee
  • Learn from Experts
  • One-on-One Mentoring
  • Interactive Learning
  • Missed Class Recovery
  • Certification by Institute
  • Scholarship
  • CV Tailoring
  • Interview Training
  • Soft Skills Training
  • Access to Internships
  • Real Time Project Work

MODULE 1- Introduction

  • What is marketing?
  • Primary goals
  • Consumer behavior
  • Marketing vs. Selling

 

MODULE 2 - Key concepts of marketing

  • Market and marketing offer
  • Satisfaction change

 

MODULE 3- Understanding consumer

 

MODULE 4- Marketing research

  • Market segmentation

 

MODULE 5- Marketing mix

  • The Marketing Mix
  • The Marketing Mix - Product
  • The Marketing Mix - Price
  • The Marketing Mix - Place
  • The Marketing Mix - Promotion
  • The Marketing Mix - 3 More P's
  • Product lifecycle

 

MODULE 6- Marketing planning

  • Marketing Research

 

MODULE 7- Marketing in the digital age

  • Digital marketing
  • Globalization

 

MODULE 8- Conclusion and recap

 

Mr.Pankaj P Mutha

  • Pankaj P Mutha has 12+ years of IT work experience
  • Pankaj P Mutha is Ex-Employee of DELL 
  • Pankaj P Mutha is INDIA'S FIRST TECHNICAL TRAINER to receive International Glory Award by Madhuri Dixit for BEST TRAINING AND HIGHEST PLACEMENTS IN IT TECHNOLOGIES.
  • Pankaj P Mutha is the only Trainer to receive Indian Icon award for providing Best Training in IT INDUSTRY and making Highest Placements across India and the Globe. 
  • Pankaj P Mutha is a NASSCOM Award Winner for his contributions towards transforming the lives of Indian Engineers. He has been training engineers since 2009. 
  • Pankaj P Mutha holds 16+ National and International Certification into IT training and has trained more than 1 lakh students till date and his journey continues.
  • Other Trainers at PSA Academy are also Subject Specialized in their fields with 10+ years of experience. Where compared to other Institute PSA do not hire any freshers or recruit students. 

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Description

 Introduction to Marketing is for people who have little or no knowledge of marketing. You may be a student having a little difficulty understanding the subject; you may be planning your own business, and need to get a head-start in the basics of marketing, or you may already be in business and want a few tips on how to improve your marketing.
Whatever the case, this course has been designed to take any mystery out of the subject and make it easy for anyone to follow and understand the basic concepts and principles.
In this course, we take away the "padding" and focus on the key points that you need to know. With this information, you will have a good working knowledge of the basics of marketing and be able to put them into practice in a business scenario.

 This program is for those who want to upskill & kick start their career in sales, marketing, business development, human resource/recruitment, customer support/success, and other Non-IT areas.

Program Overview:

  • Career Counseling
  • Job oriented Tech Training
  • Project Work
  • ITrain 360- Interview preparation and Professional Skills Training
  • Paid Internship
  • Job Placement

 

Guaranteed 3 Months Paid Internship with a stipend of INR 5,000 PM
Placement Assured with CTC between INR 2,50,000 to INR 5,00,000 LPA 

Specifications

  • 100% Placement Guarantee
  • Learn from Experts
  • One-on-One Mentoring
  • Interactive Learning
  • Missed Class Recovery
  • Certification by Institute
  • Scholarship
  • CV Tailoring
  • Interview Training
  • Soft Skills Training
  • Access to Internships
  • Real Time Project Work
₹74,999 ₹ 1,00,000

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