MODULE 1- Introduction
- What is marketing?
- Primary goals
- Consumer behavior
- Marketing vs. Selling
MODULE 2 - Key concepts of marketing
- Market and marketing offer
- Satisfaction change
MODULE 3- Understanding consumer
MODULE 4- Marketing research
- Market segmentation
MODULE 5- Marketing mix
- The Marketing Mix
- The Marketing Mix - Product
- The Marketing Mix - Price
- The Marketing Mix - Place
- The Marketing Mix - Promotion
- The Marketing Mix - 3 More P's
- Product lifecycle
MODULE 6- Marketing planning
- Marketing Research
MODULE 7- Marketing in the digital age
- Digital marketing
- Globalization
MODULE 8- Conclusion and recap