MODULE 1- Explanation, Definition of BD
- Introduction and exercise
- Explanation & Definition of BD
- Growth strategy according to Ansoff
- Conditions for business development
MODULE 2- Product perspective of BD
- Introduction Product Perspective
- Understand and Identify Needs
- Customer Satisfaction vs. Product Features and Exercise 2
- Turning Ideas into Solutions and Exercise 3
- Agile Approaches to the Realization of Solutions - Cyclic Approach
- Agile Approaches to the Realization of Solutions - Scrum
- Product Life Cycle and S-Curve
- Portfolio Management
- Exercise 4 and Conclusion Product Perspective
MODULE 3 - Sales perspective of BD
- Introduction Sales Perspective and Exercise 5
- Understanding the Personality of People
- How to Sell to People
- Business Development Cycle from Customer Perspective
- Scaling up Through Sales Structure
- Design of the Sales Channel Structure and Exercise 6
- Push and Pull Incentives for Sales Stimulation
- Cooperation & Partnerships and Exercise 7
- Conclusion and Summary Sales Perspective
MODULE 4 - Marketing perspective of BD
- Introduction Marketing Perspective
- Understanding Buyer Behavior and Exercise 8
- Customer Segmentation and Exercise 9
- Marketing Strategies and Exercises 10 and 11
- Expansion Strategies
- Introduction Communication Instruments and Online Communication
- Classic Advertising, Sales Promotions, and Event Marketing
- Sponsorship, Product Placement, and Exercise 12
- Conclusion and Summary Marketing Perspective
MODULE 5 - Merging the perspective in the business model canvas
- Introduction Business Model Canvas
- Explanation of the Business Model Canvas Fields
- Exercise 13
- Key Messages Business Mind
MODULE 6 - Business planning
- Program overview
- Program guidelines
MODULE 7 - Preparing a business plan
- Section overview
- Business Plans
- Business plan benefits
- Elements of business plans
- Organizing Your Thoughts
- Preparing to Develop Your Business Plan
- Defining your mission
- Doing research
- Establishing goals
- Identifying strategies
- Assessing resources and risks
- Preparing to Develop Your Business Plan
- Creating Your Business Plan
- The parts of a business plan
- Creating a Business Plan
- Business plan review
- Business plan guidelines
- Business Plan Guidelines
- Preparing a Business Plan
- Preparing a Business Plan
MODULE 8 - Performing key analysis
- Section overview
- Using an Internal Analysis to Guide Business Planning
- Benefits of business plans
- Conducting an internal analysis
- Market strategy
- Resources
- Organization and management strategy
- Financial position
- Conducting an Internal Analysis
- An Internal Analysis
- Analyzing the External Environment
- External analysis - PEST
- External analysis scenario planning
- Examining the External Environment
- Market analysis - customer groups
- Market analysis - competitors
- Market analysis - industry
- Market Analysis
- Identifying Opportunities and Challenges
- What is a SWOT?
- Conducting a SWOT analysis
- Using a SWOT for your business plan
- Blazer fire's SWOT
- Performing Key Analyses
- Performing Key Analyses
MODULE 9 - Preparing for implementation
- Section overview
- Coordinating the Implementation of a Business Plan
- Implementing a business plan
- Facing challenges
- Benefits of effective implementation
- Coordinating the process
- Coordinating Implementation Activities
- Action Planning to Support Business Plan Implementation
- Action plans
- Content of action plans
- Action planning steps 1 to 3
- Action planning steps 4 to 7
- Supporting implementation
- Implementing a Business Plan
- Measuring and Controlling Business Plan Implementation
- Creating a reporting system
- Developing control procedures
- Modifying plans
- Plan-modification process
- Preparing for Implementation
MODULE 10 - Conclusion
