Description

Search engine optimisation course, offered by Apponix is intended to hone your optimisation skills to enhance your career in digital marketing. The course will include a detailed study on digital marketing and digital content development, on-page and off-page optimization, search engine optimization for local as well as international audiences and aligning SEO with overall business strategies. With this course, you will be able to learn the complete competitive analysis on a webpage or a website. You can also learn influencer collaborations and analyze data to keep a watch on the type of content that gets the most shares. Also, excel in the creation of reports of your findings and recommendations for SEO.

This is an instructor-led course with an average batch size of 15 students. In a month of classroom training at Rajajinagar, you will get both the theoretical and practical knowledge needed to build the necessary skills. The institute’s holistic approach is stemmed to meet the long-term needs of the student and hence they provide 100% job/placement assistance.

What will I Learn?

  • SEO Techniques like On-Page optimization, Off-Page optimization, Keyword optimization and Link building techniques etc.
  • You will be working on tools like Ahrefs, Backlink checker and Keyword Suggestion Tools.

Specifications

  • Free Demo
  • 100% Placement Assistance
  • Missed Class Recovery
  • Certification by Institute
  • Instalment Facility
  • Interview Training

 Basics of SEO

  • Internet Marketing
  • Importance of Internet Marketing
  • Types of Internet Marketing Methods
  • Importance of Search Engines
  • SEO is an Art or Science
  • How does the search engine work?
  • Understanding the SERP
  • Using Search Operators
  • Google Search Engine Architecture
  • Search Engine Algorithms
  • Google Algorithm Updates
  • Page Rank Technology
  • Panda Update and its Importance
  • Latest Updates about SEO Algorithms
  • Google Web Masters Tools

 

Advance SEO Training

  • Audit Your Site Framework
  • Data Research Via End User Value
  • Create More Optimized Landing Pages
  • Make Your Site Responsive and Mobile-Friendly
  • Double Your Infographic Power
  • Implement Latent Semantic Indexing (LSI)
  • Leverage Authoritative Social Platforms
  • Refresh Your Archive Pages
  • Use of .ht access file in SEO
  • Optimise page Loading Speed
  • Technical SEO Concept

 

Keywords Research and Analysis

  • Introduction to Keyword Research
  • Business Analysis
  • Types of Keywords
  • Keyword Research Methodology
  • Keywords Analysis Tools
  • Competition Analysis
  • Preparing a Keyword List for Project
  • Localized Keywords Research

 

On-Page Optimization (Onsite)

  • Basics of Website Designing / Development
  • Essentials of good website designing
  • HTML Basics for SEO
  • Usability and User Experience in Website
  • Onsite Optimization Basics
  • Importance of Domain Names and Value
  • Domain Selection
  • Website Structure and Navigation Menu Optimization
  • Coding Best Practices
  • Filename Optimization
  • Title Tag Optimization
  • Keywords
  • Keyword Density Analysis
  • Keywords Research in Various Search Engines
  • Meta Tags
  • Meta Tags Optimization
  • Headers Optimization
  • SEO Content Writing
  • Optimizing SEO content
  • Page Speed Optimization Tool
  • Anchor Links Optimization
  • Internal Link Strategy
  • Iframes / Frames effects on SEO
  • Header and footer
  • Header optimization with tag line or catch line
  • Footer Optimization
  • Creating an HTML and XML sitemap
  • URL Rewriting Techniques (301, 302)
  • Canonical / 404 Implementation
  • HTML Validation using W3C
  • Google SEO Guidelines
  • Search Engines V/S directory
  • Major search engines and directories
  • Google Page Rank
  • Google Sandbox effect
  • Website Architecture
  • Hosting Selection
  • How the Search Engine works
  • Heat map of the Home page
  • Description
  • Creating Robots file
  • Creating sitemap
  • Image tag optimization
  • Image Importance
  • Anchor Text
  • URL renaming/re-writing
  • Google webmaster tools

 

Off-Page Optimization

  • Introduction to Keyword Research
  • Business Analysis
  • Types of Keywords
  • Keyword Research Methodology
  • Keywords Analysis Tools
  • Competition Analysis
  • Preparing a Keyword List for Project
  • Localized Keywords Research

Mr. Akash

  • 10+ years of core technical and digital marketing Experience.
  • Akash is a Post graduate in Computer Science from a reputed university.
  • He has 10+ years’ experience in web development, Web designing & digital Marketing field
  • Trained more than 2000+ students on digital marketing at Apponix.
  • 5 star ratings from all our students.
  • Well versed in Web application creation,helping his clients in SEO and digital marketing

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Description

Search engine optimisation course, offered by Apponix is intended to hone your optimisation skills to enhance your career in digital marketing. The course will include a detailed study on digital marketing and digital content development, on-page and off-page optimization, search engine optimization for local as well as international audiences and aligning SEO with overall business strategies. With this course, you will be able to learn the complete competitive analysis on a webpage or a website. You can also learn influencer collaborations and analyze data to keep a watch on the type of content that gets the most shares. Also, excel in the creation of reports of your findings and recommendations for SEO.

This is an instructor-led course with an average batch size of 15 students. In a month of classroom training at Rajajinagar, you will get both the theoretical and practical knowledge needed to build the necessary skills. The institute’s holistic approach is stemmed to meet the long-term needs of the student and hence they provide 100% job/placement assistance.

What will I Learn?

  • SEO Techniques like On-Page optimization, Off-Page optimization, Keyword optimization and Link building techniques etc.
  • You will be working on tools like Ahrefs, Backlink checker and Keyword Suggestion Tools.

Specifications

  • Free Demo
  • 100% Placement Assistance
  • Missed Class Recovery
  • Certification by Institute
  • Instalment Facility
  • Interview Training
₹15,000 ₹ 16,000

Use Coupon Code "SKILLUP2020" To Get Flat INR 500/- Off

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₹15,000 ₹16,000

Use Coupon Code "SKILLUP2020" To Get Flat INR 500/- Off

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