Description

Digital marketing course at Apponix is especially designed by professional subject matter experts. It covers the fundamental statistical tools for analysis, essential marketing & advertising concepts along with the thorough knowledge of online marketing and analytical tools. The course is designed for practical learning linked with hands-on training, where students will lay their hands on marketing datasets, virtual website optimisation, dummy display ads, SEO based on instructions and class discussions. Some of the key features of the programme includes the experience of analysing responses with analytical software, optimisation of website through Google Adwords and the launch of dummy display ads.  At the successful completion of this course, the students will be able to work across different channels and will be able to implement effective digital marketing strategies for varied businesses.

This is an instructor-led course with an average batch size of 15 students. In two months of classroom training at Rajajinagar, you will get both the theoretical and practical knowledge needed to build the necessary skills. The institute’s holistic approach is stemmed to meet the long-term needs of the student and hence they provide 100% job/placement assistance.

What will I learn?

  • How to use dozens of proven digital marketing strategies
  • Social media marketing using all of the most popular social media platforms to grow your business
  • You will grow your email list, website traffic, subscriber count, and social media following

Specifications

  • Free Demo
  • 100% Placement Assistance
  • Interactive Learning
  • Missed Class Recovery
  • Certification by Institute
  • Instalment Facility

Digital Marketing Introduction

  • Introduction to Digital marketing
  • Comparison of Traditional and Digital Marketing
  • Statistics of Digital Marketing
  • Benefits of Digital marketing
  • Latest Digital marketing trends
  • Digital Marketing strategy for websites
  • Challenges in Traditional Application
  • Career opportunities in digital marketing

 

Content Marketing

  • Article and promotional marketing
  • Social media content
  • Web site and email content
  • Online Promotion

 

Heat Map

  • What are a Heat map and its importance
  • What is a scroll map

 

Social Media

  • Basics of social media marketing
  • Facebook fan page creating
  • Facebook marketing
  • Facebook Paid to advertise
  • YouTube marketing
  • Twitter marketing
  • Google+ marketing
  • LinkedIn marketing
  • Pinterest marketing

 

Google Ad Sense and Affiliate Marketing

  • Online money earning strategies
  • Planning a website for Adsense
  • What is Adsense?
  • Implementing Ads in a Website
  • What is Affiliate Marketing
  • Types of Affiliate Marketing
  • Making Money using Affiliate Marketing

 

Webinar Marketing

  • Webnar marketing & benefits
  • Logistics,Direct interaction
  • Launch feedbacks, webinar platforms
  • Webinar tools and services
  • Guidelines for a successful webinar

 

Media Buying & Selling

  • Media planning & Optimization
  • Programmatic Media buying
  • Selling & service providers
  • Media buying campaigns & steps
  • Do’s for a successful media campaign

 

Hashtag Viral Marketing

  • How to use Hashtags for your business
  • Find hashtags related to the main key-board
  • Research Trending Hashtag
  • Hashtags on Facebook & Twitter to generate traffic
  • Track your Hashtag impact
  • Speed it up- tools to detect hashtag strength
  • Track your Hashtag impact

 

 Website Designing with CMS

  • Basic Information on Websites
  • Basics of CMS
  • Use of WordPress CMS?
  • WordPress Installation
  • Understanding the Dashboard
  • SEO specific plugins

 

Whatsapp Digital Marketing

  • Whatsapp marketing for business
  • Communicate better using texts, image studio, videos
  • Increase audience engagement
  • Reinforce credibility by providing immediate customer support
  • Build long-term relationships & create loyal brand advocates

 

Mobile marketing

  • What is mobile marketing
  • Best practices of mobile marketing
  • Types of mobile marketing

 

Freelancing Techniques

  • Freelancing website, best practices
  • Registering on freelancing websites
  • Applying for online jobs
  • Micro job sites-application, & posting
  • Forum promotions Accepting payments

 

Lead generation

  • How to create your ‘Bribe‘ offer
  • How to create A high Converting page
  • Joining give away events
  • Adding your offer to Thank you page
  • Ad swaps- from third party sites

 

Creating a Blog

  • Steps to blog marketing success
  • Create your blog- your business details
  • Customize your blog – be professional
  • Posting – Getting the word out
  • Marketing tools-Using them

 

 Landing Page Techniques

  • Elements of landing page
  • Acquiring stunning landing pages
  • WordPress themes & plugin
  • CTA placement & optimization
  • Landing page from third party sites

 

Display Network Campaign

  • Campaigns Tools & Analysis, Billing, My Account
  • Google Certification Support

 

Search Engine Optimization (SEO)

  • What is SEO
  • How Different Types of Search engines work?
  • Google Analytics
  • Search Engine Algorithms and Updates
  • Google Webmasters Tools (Web Console)
  • Keyword Research Process
  • Competition Analysis
  • Google Keyword Planer
  • On-page Optimization strategies
  • Off-Page Optimization Local SEO Strategies
  • Reports and SERP Management
  • CMS SEO Plugins
  • Benefits of Using ROBOTS.TXT
  • Advantages of Sitemap
  • Use of .htaccess file in SEO

 

Online Advertising

  • Search ads
  • Display ads
  • Affiliate marketing
  • Social media advertising
  • Local advertising
  • Email advertising

 

Email Marketing

  • Collecting email addresses
  • Basics of Email Template Structure
  • How to Design Email Templates?
  • Sending Mails
  • Email Segmentation

 

Design Graphics

  • Graphics effectively communicate
  • Visual representations of information
  • Create your own graphic for clients and social media. In 2019 Graphics will rule
  • Graphics are more appealing than text.

 

PPC Training

  • What is Pay per Click Marketing
  • Importance & Benefits of PPC
  • Other Pay -per-Click Provider
  • What is Google Adwords?
  • How to set up PPC Campaign
  • Google Adword Networks
  • Search Partners-(AOL, Earthlink,
  • Powered by Google, Site Search

 

Online Reputation Management

  • What is Online reputation management
  • Why business needs online reputation
  • Focus areas in ORM
  • ORM strategy

 

Become a Certified in 60 Days

  • Google Analytics
  • Google Adwords

 

List Building Techniques

  • How to design your squeeze page for maximum conversions
  • Split testing your squeeze pages
  • Setting up your Broadcast Schedule
  • Launching your list building campaign

 

Google Analytics Topics

  • Basics of Google analytics
  • Tools for website analytics
  • Installing Google Analytics on the website
  • Parameters of Google Analytics
  • Reporting and Analysis
  • Goals and Funnels
  • Segmentation and Filters

 

Optimizing a Web Site for Online Marketing

  • Web site Concepts
  • All about Domain names
  • Choosing the right hosting company and domain
  • Analyzing the Website
  • Web site maintenance and management
  • Mobile sites

 

Live Streaming

  • Learn to use live streaming for online branding
  • Configuring broadcast settings
  • Different types of broadcast
  • Create a scope
  • Promote & interact with your viewers

 

Youtube Marketing

  • Video optimization
  • Promoting on YOUTUBE
  • Monetization
  • SEO for youtube
  • Youtube Analytics

 

PPC Campaign Setup

  • Google Adword Structure
  • PPC campaign Navigation
  • Use Multiple Account
  • What is “Click-through Rates”
  • What is the impression?
  • What is “Cost/Conversion”?
  • What is Tracking Code?

 

Digital Marketing Strategies

  • How to Start a Digital Marketing Agency
  • Where do I get my clients to form places and areas to look for?
  • Approach and Strategies to Convert your prospective clients
  • How to Pitch to your clients, prove Digital Marketing is superior
  • Target Oriented Marketing Impress with Analytics
  • Business Extensions with Upsell & Selling multiple products

Mr. Akash

  • 10+ years of core technical and digital marketing Experience.
  • Akash is a Post graduate in Computer Science from a reputed university.
  • He has 10+ years’ experience in web development, Web designing & digital Marketing field
  • Trained more than 2000+ students on digital marketing at Apponix.
  • 5 star ratings from all our students.
  • Well versed in Web application creation,helping his clients in SEO and digital marketing

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Description

Digital marketing course at Apponix is especially designed by professional subject matter experts. It covers the fundamental statistical tools for analysis, essential marketing & advertising concepts along with the thorough knowledge of online marketing and analytical tools. The course is designed for practical learning linked with hands-on training, where students will lay their hands on marketing datasets, virtual website optimisation, dummy display ads, SEO based on instructions and class discussions. Some of the key features of the programme includes the experience of analysing responses with analytical software, optimisation of website through Google Adwords and the launch of dummy display ads.  At the successful completion of this course, the students will be able to work across different channels and will be able to implement effective digital marketing strategies for varied businesses.

This is an instructor-led course with an average batch size of 15 students. In two months of classroom training at Rajajinagar, you will get both the theoretical and practical knowledge needed to build the necessary skills. The institute’s holistic approach is stemmed to meet the long-term needs of the student and hence they provide 100% job/placement assistance.

What will I learn?

  • How to use dozens of proven digital marketing strategies
  • Social media marketing using all of the most popular social media platforms to grow your business
  • You will grow your email list, website traffic, subscriber count, and social media following

Specifications

  • Free Demo
  • 100% Placement Assistance
  • Interactive Learning
  • Missed Class Recovery
  • Certification by Institute
  • Instalment Facility
₹25,000 ₹ 30,000

Use Coupon Code "SKILLUP2020" To Get Flat INR 500/- Off

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₹25,000 ₹30,000

Use Coupon Code "SKILLUP2020" To Get Flat INR 500/- Off

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